Helping you reach your potential

Our world-class chiropractic coaching program


Willow coaching is second to none

We have developed the most comprehensive coaching program in the entire chiropractic profession, and we promise to help you become the best Chiropractor you can be. Our 2022 coaching and events calendar is here.

Professional development

Your success is not left to chance

We designed our coaching program so that you can shine. Our top-tier coaches share their passion for chiropractic with you, giving you on-demand access to a wealth of knowledge and wisdom gleaned from decades of hands-on mentoring experience. This includes:

  • Action steps for creating the ideal patient journey
  • Scripts and procedures that guarantee your practice growth
  • The “why” behind those procedures, so you understand what motivates your patients
  • Efficient systems that allow you to focus on what truly matters - your patients
  • Technical certainty
  • A deeper understanding of chiropractic philosophy
  • Weekly coaching calls and monthly coaching workshops in our dedicated training centre
  • Attendance at ChiroEurope, Europe’s premier chiropractic event

“If I wasn’t at Willow, I wouldn’t be the person I am, and I wouldn’t be the Chiropractor I am. They’ve helped me massively – not just professionally but also personally. Their coaching is a lot more than working on a technique or tweaking things for a consultation. It goes a lot deeper than that. It’s more about removing the barriers that stop us from being the person and the chiropractor we want to be.” 

Dr Dane Jacks, Little Stoke Clinic

Personal development

Professional development is only half of the story.

Our coaches are trained to help you recognise and remove inner stumbling blocks that stand in the way of your progress. We use simple techniques and practices to gently guide you in the direction of a happier life with more success, purpose and balance. This includes:

  • Meditation training.
  • Setting intentions for practice success.
  • Goal setting for all areas of life.
  • Learning to overcome the fears that all chiropractors experience.
  • Participation in “Vital Experience” weekends.
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"Being part of the wider Willow team has been amazing. Having run my own small practice for 11 years before coming here, responsible for every aspect of the day to day running of the clinic, the support from everyone in the team has been just phenomenal.

In the few months we've been here, I feel I have learnt more about chiropractic and my own capabilities than in the decade before.

We're looking forward to exploring more of the greater Bristol area and all it has to offer once we're legally allowed to do so, but at the moment, our list of things to see is growing by the day!"

Jacques Bezuidenhout (Yate)


Graduate training program

All new graduates join our intensive 3-week Graduate Training Program.

This fast-track to success is the best preparation for starting your new career that you will find. We teach you how to apply your academic knowledge to real-world situations, allowing you to practice with competence and confidence. Learnings include:

  • Holding an engaging health talk.
  • Carrying out a safe consult.
  • The framework for a fantastic ROF.
  • Performing re-exams with purpose.
  • Getting a steady flow of referrals.
  • Establishing yourself as a health authority in your community.
  • Effective and authentic patient communication.
  • Chiropractic philosophy.

Beyond training

A high-performing healing community in balance

Read about the purpose, financial success, security, freedom, and fundamental quality of life that a career with our team brings.

Meet our coaching team


Co-Founder and Chief Executive

In 2010, after chiropractic saved his brother’s life, Matt left the corporate world and established Willow - the most successful chiropractic team in Europe.

In addition to his leadership of the company, Matt plays an active role in the coaching and personal development journey of every team member. He is an expert in helping Chiropractors uncover their purpose and fulfil their true potential.

Matt’s core purpose is empowering people to succeed by connecting them with their passion; providing the support they need to become the best they can be.


Co-Founder and Clinical Lead

John’s extensive experience with outdoor pursuits made him determined to learn more about optimising body function, health and performance. He studied the Alexander Technique and organised one of the most successful teacher training programs in Europe before completing a Master of Chiropractic and co-founding Willow in 2010.

John is passionate about enhancing people’s wellbeing through coaching Chiropractors to perform at their best and spreading the message that regular chiropractic care has incredible benefits. He runs Willow’s Graduate Training Program and supports the wider team with regular group coaching sessions to improve service, communication and success.


Chief Love Officer

Lynn is widely and affectionately known as “The Mother of European Chiropractic”. She is particularly passionate about empowering female Chiropractors.

In 1995, Lynn co-founded Europe’s most successful vitalistic practice and helped raise $2.5 million to start Barcelona College of Chiropractic alongside her husband, Marc Hudson.

Lynn has spent over 20 years running ChiroEurope, Europe’s premier chiropractic event, as well as coaching and supporting Chiropractors across the world. Over the last decade, she has raised funds for a number of charitable groups focused on education for women and children in the developing world.

Lynn’s role is to support the Willow team by helping them overcome personal barriers and empowering them to live their best lives. She oversees the Willow values and helps the team practice in a way that is consistent with our vision.


Chiropractic Coach & Board Member

Marc is well known in the international chiropractic community, a regular speaker at chiropractic events and one of Europe’s most successful Chiropractors. Before joining the Willow coaching team, Marc worked as a professional coach for 20 years, helping Chiropractors to build their dream practices.

Marc speaks at chiropractic events throughout the world, helped raise $2.5 million to start Barcelona College of Chiropractic and runs ChiroEurope with his wife, Lynn McAvenia.

Twice a year, Marc travels to India with Lynn to take part in the San Nirankari mission, bringing chiropractic to thousands of people who otherwise have no access to care. For many years, Marc served as president of the Spanish Chiropractic Association and, until he joined the Willow team, served on the board of Life University in the USA.

Marc runs a coaching program for the Willow team which focuses on empowering Chiropractors to build their dream practice through philosophy, communication and personal development coaching.


DC Ambassador

Joshua advocates for Willow Chiropractors’ best interests. He understands that support looks different to everyone, so he tailors his approach to the individual and their specific needs.

Joshua helps communicate each Chiropractor’s goals and aspirations to our excellent team of coaches and trainers. He is their first point of contact; their cheerleader, accountability coach and the go-to person for a listening ear. He meets with our Chiropractors regularly to ensure feedback and satisfaction levels are consistently shared.

In a nutshell, Joshua’s main role at Willow is removing all the stress from the job to allow every Chiropractor to focus purely on caring for patients.

We’d love to hear from you.
Reach out for a casual and confidential chat.